Matomo is a powerful open-source GA replacement with a full behavioral suite — recordings, heatmaps, funnels, A/B tests. If you want all of that, it is a genuinely good pick. analyticshq goes the other way: always cookieless, aggregate-only, and light enough to forget it is there.

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analyticshq vs Matomo

The privacy suite, minus the weight.

Get your script tag How the privacy works

Matomo vs analyticshq

Point for point.

Cookies and consent Sets cookies when behavioral features are on; can run cookieless with reduced accuracy Always cookieless. Nothing stored on the device, so no banner.

Script weight Heavy tracker plus a full PHP/MySQL or cloud stack to run Under 2 KB, first-party, on a lean Postgres and Stacks stack.

Approach Full behavioral suite: recordings, heatmaps, funnels, A/B tests Deliberately aggregate-only — the reports you actually open.

Session recordings and heatmaps Included (individual-level tracking of real sessions) Not offered by design; nothing is recorded per person.

Setup and hosting Self-host the LAMP stack, or pay for Matomo Cloud Drop in a one-line script; your data lands in your Postgres.

Where your data lives Your Matomo instance, or Matomo Cloud Your own PostgreSQL database, and nowhere else.

Simplicity A GA-scale console with a lot to configure One screen, no manual, running in a minute.

Where analyticshq fits instead.

Cookieless without an asterisk

Matomo can run cookieless, but you trade away accuracy and features to get there, and the full suite sets cookies. analyticshq is cookieless on every plan, with no banner and nothing to configure.

Light where Matomo is heavy

Matomo is a full LAMP application with a large tracker. analyticshq is an under-2 KB first-party script writing to a Postgres table, so there is far less to run, host, and keep patched.

Aggregate on purpose

Matomo records and replays individual sessions. analyticshq never does — it answers how your site is doing at the aggregate level, which is exactly why there is no personal data to manage.

< 2 KB

First-party script versus Matomo’s heavier tracker.

Cookies set, consent banners shown, or sessions recorded.

1 table

Events land in your own PostgreSQL, not a LAMP stack to run.

Privacy-first, without the overhead.

Get your script tag See a live dashboard

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