The GA4 alternative that skips the cookie banner.
Google Analytics was built to feed an ad network, which is why it needs consent, samples your data, and hands it to Google. analyticshq answers one question, how your site is doing, without touching your visitors’ privacy.
GA4 vs analyticshq
Point for point.
Consent
Cookie banner and Consent Mode v2 required in the EU
Cookieless. Nothing stored on the device, so no banner.
Where your data goes
Into the Google ad graph, shared across Google products
Into your own PostgreSQL database, and nowhere else.
Accuracy
Sampled and thresholded once traffic grows
Every event counted, exact numbers, no sampling.
Legality in the EU
Found unlawful by several EU DPAs over US transfers (2022–23)
No personal data collected, so there is nothing to transfer.
Script weight
About 50 KB of gtag.js, widely ad-blocked
Under 2 KB, first-party, counts even with blockers.
Learning curve
Explorations, dimensions, and a manual to read
One screen with the reports you actually open.
Leaving
Export is a project
One-click GA import in, full export out, both ways.
Why teams leave Google Analytics.
01
GA4 answers to advertisers, not to you
Google Analytics exists to feed audience data into the ad network. The reports are a by-product. analyticshq has one job: tell you how your site is doing.
02
No cookie banner, no Consent Mode
Because nothing is written to a visitor device, there is no consent to collect and no banner to bolt on. Your pages load clean.
03
Your numbers stay yours
Events land in a PostgreSQL database you control instead of Google’s. Nothing is sampled, sold, or cross-referenced against another property.
< 2 KB
First-party script versus roughly 50 KB of gtag.js.
0
Cookies set, consent banners shown, or personal data stored.
1 click
Import your GA history and keep the charts you already track.